GetResponse - Get Response Manual / Campaigns / Campaign Settings / Personalization

 Return To User Guide Index Personalization

Personalizing your campaigns and messages is the key factor in growing and promoting your business. By using the personalization features you make your subscribers think that your business is aimed directly at them. Make sure your recipients know that you are a real live business person that will treat them with respect, and care for their individual needs.

If you wish to edit your "Personalization" settings please go to >> Campaigns >> Campaign Settings >> choose a campaign from your campaign list >> click "Personalization".

You can easily switch to a different campaign by using the drop-down box on the right.

Here is what can be found on your "Personalization" site:

1. Assign A Domain Name

If you are ready to increase your response rates and boost your sales, assigning a domain name is the right choice. By adding a domain name to your campaign, GetResponse will automatically change all instances of getresponse.com to yourdomain.com. This includes your tracking links, open-rate URLs and removal footers.

• Removal link

   
  	Before:
  	To stop further mailings or to change your details visit:
  	http://getresponse.com/r/...
  	
  	After:
  	To stop further mailings or to change your details visit:
  	http://yourdomain.com/r/...
  				

• Tracking link

   
  	Before:
  	http://getresponse.com/t/...
  	
  	After:
  	http://yourdomain.com/t/...
  						

Assigning a domain name to your campaign and personalizing your mailings is the first step to building credibility and brand awareness, as well as increasing your email deliverability.

• go to >> Campaigns >> Campaign Settings
• choose a campaign from your campaign list
• click "Personalization"
• go to >> Assign A Domain Name
• click the "Add a domain name" link
• register a new domain or redirect an existing one
• follow the Wizard's steps

• GoDaddy and eNom
  
  If your domain is registered with GoDaddy or eNom you will need to transfer it to another hosting company, such as Network Solutions, as the companies mentioned above do not support redirection of sub-domains.
• Network Solutions
  
  To redirect your sub-domain please contact Network Solution’s phone support available 24/7:
  
  U.S. and Canada:
  General Support
  1.888.642.9675
  
  Technical Assistance
  1.866.391.HELP (1.866.391.4357)
  
  Outside the U.S.:
  1.570.708.8788

2. Common Personalization Options For GetResponse Sites

GetResponse enables you to easily personalize its sites including: web subscription page, removal page, opt-in confirmation page and more. You can now set your own logo and have it linked to your site.

3. Web Subscriptions Options

By checking the boxes next to the chosen features and clicking the "Save Settings" button you can disable the warning message about duplicate subscriptions and/or block GetResponse's built-in error page. Please note that our error pages include tips on fixing the problems.

4. Removals

Removals are the subscribers who have decided to no longer receive your messages. Even at this last step, when they are just about to click the "Unsubscribe" button and stop taking part in your marketing campaign, you still have a chance to catch their attention and make them change their mind.

GetResponse's personalization features enable you to redirect removals either to our default "Remove" page or to your own customized site. To use your site please check the box next to the "Customized Page" words, enter your "removal" and "stay on the list" sites' URLs and click "Save Settings". Removal page is the page the subscribers will see once they decide to unsubscribe, and stay on the list site is the one that can be seen after the decision to stay subscribed is made.

5. Change Language

Changing language settings influences your confirmation message. You can choose to create it in: English, Spanish, French, German, Dutch and Polish.

6. Edit Confirmation Message

GetResponse puts great emphasis on ensuring that Anti-Spam Policy regulations are met. Due to this, and in compliance with e-mail marketing good practices, we require that the confirmation message is set.

The confirmation procedure not only verifies the subscribers' intentions, but also builds their trust in you, as a reliable and respectful online business person.

GetResponse does all the necessary groundwork for you to personalize your mailings. Confirmation messages can be easily adjusted to the needs of you and your business. We provide you with a wide selection of confirmation subjects and templates already prepared. Moreover, you can add your personalized paragraph and signature to it. After filling the form on the site please remember to click "Save Settings" to have your confirmation message set.

7. Next Message Confirmation URL

You can use the [[next_url]] merge word throughout your messages. This will print a link that, when clicked, causes our system to automatically send next follow-up message in the cycle, so that the subscriber does not have to wait for it to be sent according to the intervals.

By setting your confirmation URL, your subscribers will be taken to your own confirmation page once they click the [[next_url]] link, instead of GetResponse's default page: "Next message was queued to be sent." Please enter your confirmation site URL into the box provided on the "Personalization" site and click ‘Save Settings".

8. Modify your RSS / Web-Archive Settings

RSS offers a unique opportunity to display fresh content on websites. Your broadcasts can be published as RSS/XML feeds and web-based archives. Please use the following URLs:

 
RSS Feed:	http://www.getresponse.com/rss/yourcampaignname
Web Archive:	http://www.getresponse.com/archive/yourcampaignname
		

Make sure that you change „yourcampaignname" to the chosen campaign's name.

To edit your RSS/Web-Archive Settings please follow these steps: go to >> Campaigns >> Campaign Settings choose a campaign from your campaign list click "Personalization" go to >> Modify your RSS/Web-Archive Settings fill in the form click "Save Settings"

9. Pass Subscriber Details

As you know, GetResponse enables you to interact with your subscribers in a completely customized way. You can redirect them to your own web pages such as: thank you and/or confirmation pages and error messages, and this makes GetResponse almost invisible for them.

You can customize the pages that a subscriber sees when:

• The subscriber is successfully added to your campaign
• An error occurs while the subscriber is filling out the subscription form (advanced)
• The subscriber confirms the subscription
• The subscriber requests to unsubscribe from your campaign
• The subscriber that clicked the removal link decides to stay on your list
• The subscriber clicked the [[next_url]] link to receive the next message from your follow-up messages cycle

Now, you can customize even further – GetResponse now allows you to add personalized content to those web pages!

See the example below:

Hey John,
Thank you for your subscription to my newsletter.

GetResponse will pass the following subscribers’ details to your web page:

• name
• email
• custom fields that are defined for a specific subscriber
• IP address used at the time of subscription (only when the web form is submitted)

There are two ways that GetResponse can pass your subscriber’s details to your web page: HTTP GET or HTTP POST methods.

The difference between GET and POST submission methods is that the former means that the data is encoded in the URL, while the latter means that the data appears hidden within a page redirect request.

Customizing your subscriber’s experience:

• To customize your confirmation page, please provide an URL to a page on your website on the Campaign Settings page: Choose Campaign Settings>>Subscribers>>Confirmation page URL


• To customize the page that is displayed to subscribers that have unsubscribed from your campaign or decided to stay on your list, please provide an URL to your website on the Campaign Settings page: Campaign Settings>>Personalization>>Removals


• To customize the page that is displayed to subscribers that have requested to receive the next message from your follow-up messages cycle, please provide an URL to your website on the Campaign Settings page: Campaign Settings>>Personalization>>Next Message Confirmation URL

The page that is displayed after the subscriber submits your web form can be customized for each web form separately. To customize it for your web form please use the “Confirmation URL” field during the first step of the Capture Subscribers wizard. The way the subscriber’s details are passed to this page is set in the Capture Subscribers wizard with the “Pass subscribe details” option.

What is more, you may configure whether the information about your subscriber's IP address is passed to your website or not. It is done by default, but if you want it to be skipped, then just check the radio button "Don’t send information about IP address" at the bottom of the page. You can always re-enable this feature at any time.

WARNING: This option is for advanced users only (we do not provide support for it)
GetResponse automatically handles all errors that may occur during a subscription (like an invalid email address). It is possible to customize this process only given that all possible subscription errors will be handled on your web page.

The following errors must be handled by your error page:

• subscriber’s name not entered
• subscriber’s email invalid
• subscriber has already subscribed to your campaign and your campaign does not allow duplicate subscriptions
• subscriber failed the Challenge Response test (only when it’s enabled)

To enable the possibility to customize the error handling page check the "Disable GetResponse built-in error page" option on the Campaign Settings page. You can find this option by following this path: Campaign Settings>>Personalization>>Web Subscription Options

This will enable GetResponse to pass all data to your web page, if any errors occur after your web subscription form is filled.

The error page is customized for each web form separately. The URL of the Error Page needs to be provided in the “Error page URL” field, while generating your sign up form with the Capture Subscribers Wizard. The way the subscriber’s details are passed to this page is set in the Capture Subscribers wizard with the “Pass subscribe details” option.

To let your web page distinguish the error type that should be handled, GetResponse sets the following parameters in the request (HTTP POST or HTTP GET) that is sent along with your subscriber’s details:

• name variable is set to false – This means that the subscriber did not enter any name or the name contains invalid characters
• email variable is set to false – This means that the email address entered by the subscriber is invalid
• captcha variable is set to false – The subscriber failed to pass the Challenge Response test (invalid PIN was entered)

IMPORTANT NOTE: You can provide the same web page URL in each of the above settings, as the data that is being sent, always includes 'site' parameter. This parameter will let you distinguish, which action has to be processed. Providing the same URL simplifies the whole process as it allows you to process each action on the same site with regards to 'site' value. The ‘site’ parameter may have the following values:

• submit – When a subscriber is successfully added to your campaign
• error – When an error occurs with the web subscription form
• confirm – When a subscriber confirms the subscription to your campaign by clicking the confirmation link
• stay – When a subscriber decides to stay on your list after clicking the removal link
• unsubscribe – When a subscriber requested to unsubscribe from your campaign
• nextmessage – When a subscriber requested your next follow-up message
• duplicateemail – When a subscriber that already is subscribed to your campaign signs-up and your campaign does not allow duplicate subscriptions

RESUBMITTING FORM DATA
Apart from the possibility to retrieve full subscriber’s data after your subscription form is submitted GetResponse provides you with the possibility to automatically re-submit your entire form to the selected URL.

This is useful especially, when you want to have some additional fields on your form that will not be added to your subscriber’s details in GetResponse, but will be handled by your server (for example new account’s details).

Let’s see an example.

John runs a discussion forum on his website. He wants to gather the email addresses of people that sign-up to post at his forum, to be added to GetResponse. His current new forum account form looks like this:

The form currently posts to John’s website as the data needs to be processed in order to create an account. The form is posted to the following URL at John’s website: http://gizmo.com/process_form.php.

To get GetResponse involved in the process John has used the Capture subscribers form wizard to generate a similar form. John had found out from his programmer that the data should be passed to his form by an HTTP POST, so John has chosen the "Pass subscriber information via HTTP POST". For scripts that process forms submitted with the HTTP GET method there would be no need to modify this setting.

John has also set his confirmation URL to the address of his form processing script to have all the form details posted there.

After the HTML code was generated John has put the HTML code generated by GetResponse on his website. He also did some fine tuning to make it look and feel like his entire website. John also had to change the name of the login and password fields in the HTML code of his form as he didn’t want to have those two fields included in GetResponse’s subscriber data. GetResponse form field naming convention was a bit different from the one that John’s processing script was using, so John asked the programmer to modify the field names in his script to match the GetResponse style.

GetResponse is not re-submitting all form data by default. If the “Passing subscribers’ details feature” is enabled for a web-form, then only the fields that are actually processed by GetResponse will be passed along. In John’s case this would include: email, name, Homepage and Skype nickname. In order to have the remaining fields (login and password) passed John had to enable the “Resubmit non-GetResponse data” feature. This feature can be controlled on the Campaign Settings. Here’s a screenshot of the enabled:

Once this all was set the people signing-up to John’s forum were automatically added to GetResponse and their account was still created on John’s website as their details were first submitted to GetResponse and then GetResponse submitted them back to John’s website. The whole process was transparent for the subscriber.

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